Platform Strategy, UX Architecture & Digital Implementation
A structured platform connecting role models and career opportunities
Project Overview
LinkUp Careers connects young people with real-world career pathways through role models and structured opportunities.
Brandtribal designed and delivered the platform architecture, creating a clear platform that supports multiple user types within a controlled-access environment. The experience enables users to navigate, explore, and engage with content in a simple and consistent way.
Built in Webflow and integrated with Outseta and Make.com, the platform brings together content, users, and workflows into a single, connected system.
Key Highlights
- Unified experience across role models and opportunities
- Controlled access managed through integrated membership
- Webflow, Outseta, and Make.com working as one system
- CMS-driven content designed for clarity and scale
Our Approach
The platform was designed to align how content, users, and navigation work together.
Role models and opportunities are organised within a clear hierarchy, supported by intuitive navigation and consistent page design. This creates a seamless experience for users while maintaining a strong underlying system for managing content and access.
Webflow provides the content foundation, with Outseta managing user access and Make.com enabling automation between systems. Each component plays a defined role, working together to support a cohesive platform experience.
Project Result
LinkUp Careers operates as a connected platform where content, access, and experience work together seamlessly.
The system supports both usability and control, providing a stable foundation for ongoing growth and future development.
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A structured platform connecting role models and career opportunities
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