Marketing & Communication Collateral
Consistent, scalable marketing assets to support a national dealer network
Project Overview
Eric Insurance is an Australian insurance provider offering tailored products across automotive and dealer networks, supporting brands such as Jeep across the local market.
Brandtribal developed a broad suite of communication materials to support marketing, sales, and dealer engagement. The work focused on creating a consistent visual and messaging system that could be applied across multiple formats, from printed collateral through to presentations and display environments.
Key Highlights
- Developed marketing collateral for a national dealer network
- Created consistent design system across print and digital
- Supported sales and dealer communication across Australia
- Delivered scalable assets for ongoing campaigns
Our Approach
The work centred on building a flexible and consistent communication system that could scale across different channels and touchpoints.
Collateral such as brochures, booklets, and presentation templates were designed to clearly communicate product offerings while maintaining a strong and recognisable visual identity. Dealer-facing materials, including posters and pull-up banners, focused on simple, high-impact messaging to support quick engagement in physical environments.
Visual consistency was key, with colour, typography, and layout systems applied across all assets to ensure the brand remained cohesive regardless of format. The result was a unified set of materials that could be used confidently across both internal teams and external partners.
Project Result
The final outcome provided Eric Insurance with a cohesive suite of marketing and communication assets that supported both brand consistency and day-to-day usability.
The work enabled clearer communication across dealer networks, improved presentation of product offerings, and delivered a flexible system that could be adapted across multiple formats and campaigns.
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Consistent, scalable marketing assets to support a national dealer network
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