Halow Network

Logo Rebuild & Brand Asset System

Recreating core brand assets for accuracy, consistency, and long-term usability

Project Overview

Some businesses lose access to their original brand files, work with outdated formats, or inherit inconsistent assets over time.

Brandtribal worked with Halow to rebuild their logo from scratch — carefully redrawing the mark to ensure accuracy, scalability, and consistency across all use cases.

Alongside the logo reconstruction, a complete asset suite and colour system were developed to re-establish a reliable and usable brand foundation.

Key Highlights

Reconstructed the logo from scratch using vector-based precision,
Delivered a complete suite of production-ready file formats
Re-established a structured and usable colour system
Created a consistent foundation for digital and print applications
Removed reliance on outdated or inconsistent brand assets

Our Approach

The focus of the work was precision and reliability.

Rather than approximating or relying on automated tools, the logo was rebuilt manually in Adobe Illustrator, ensuring clean geometry, correct proportions, and scalability across all sizes and applications.

Once the core mark was established, the work extended into rebuilding the broader brand system — including colour definitions, gradients, and usage consistency.

As shown in the colour system documentation, the palette was defined across multiple formats (RGB, CMYK, HSL, and Hex), ensuring accuracy across both digital and print environments.

This approach ensured the brand could be used consistently across websites, documents, and marketing materials without degradation or inconsistency.

Project Result

The result was a clean, reliable, and fully usable brand asset system.

Halow now has access to a complete set of logo files and supporting assets, allowing the brand to be applied confidently across all platforms — from digital interfaces to printed materials.

The rebuilt system provides long-term flexibility, accuracy, and control — removing dependency on legacy files and enabling consistent brand application moving forward.

3-4 min read

Paul Lynch

Client